Impulse lecture: Success story through a very personal corporate design

Louise Lemke is a graphic designer with many years of experience in advertising, marketing, social media and content development.

Since 2019, she has been developing creative content, concepts, ideas and instructions for her community and major brands in the handicraft and DIY sector and has already published several creative books.

She owes this success not only to her creativity. She also has her own unique image that makes her unmistakable and authentic: A personal branding!

Especially on social media, this term has become indispensable.

Personal branding is a must and your digital business card. Social media uses personal storytelling to generate the attention that leads to more orders, sales and bookings.

But is that enough for success? Louise is convinced that a personal brand can only be credible if the packaging is right.

Each of us has our own style and color scheme that authentically suits us. On the Talk Sofa, she explains how she acquired this expertise, what experience she has gained and how she has used it to create her own personal corporate design.

Gabriela Kaiser has been successfully running a TREND agency for over 20 years. She visits trade fairs and shops throughout Europe and advises her customers on colours, product presentation and more. She is also of the opinion that companies need a corporate identity, but also recognises the need to make your business appear interesting again and again with goods that you don't actually need and in a market of abundance. The end customer's needs must be aroused and the appearance of the shop should not always look the same.