h+h cologne: 07.–09.03.2025 #hhcologne

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Trade visitor definition for h+h cologne

Who visits h+h cologne?

h+h cologne is strictly a trade fair, which means that access is restricted to those carrying trade-visitor identification. The b2b nature of the fair is one of the pillars of the event’s success.

About 38 % of the 16.000 h+h cologne visitors come from outside Germany. h+h cologne is most popular with wholesalers, retailers and online traders, though 10 % of our visitors are producers. 82 % of all trade visitors have a strong influence on buying decisions within their firm or area.

The industry uses h+h cologne to make and strengthen new business contacts, to order new merchandise, gather information on market news and for a general exchange of information.

Buyers from the following sectors have access to the fair:

  • Retail
  • Wholesale
  • Department stores
  • Mail-order trade
  • Producers of handcraft products
  • Associations
  • Schools

Visitors must be able to provide proof of their trade visitor status when acquiring their entrance tickets.