Creative Empowerment as the top theme of h+h cologne 2024

The focus of h+h cologne 2024 is the top theme "Creative Empowerment". The handicraft industry is one of the nicest and most creative fields of work of all. Most of the players invest their whole skill, knowledge and creative passion into a small piece of handicraft or into a large company. The successful implementation of one's own creations, concepts and strategies is part of the business. The next event will thus address questions like:

Which marketing strategies and tools does the industry need to remain sustainable?

What do we have to do to satisfy the digitalisation and the future generations?

How must the specialised trade position itself?

With its new top theme "Creative Empowerment", h+h cologne is pursuing the goal of making the trade sustainable by conveying knowledge and promoting individual success. For example, h+h cologne is the ideal platform for networking, exchanging ideas, learning from each other and establishing valuable contacts for future growth. Through a tailor-made set-up comprising of product, service, event and learning offers, the industry is to become inspired and capable of fully exploiting its potential so that the own business can be aligned in a sustainable and competitive way. In this way, the audience is not only animated to pick up a needle and thread, but also to successfully take their own future into their hands.

Among others, the focus lies on business-relevant aspects such as the marketing and expanding the reach via one's own social media channels. In exclusive "deep dive workshops", which enhance the trusted talk programme, exhibitors, content creators and trade experts will convey cross-platform strategies and tools. This aims to inspire the participants to rethink their own business perspectives, discover innovative approaches and try new things out on-site.

Under the new event concept all of the interactive and experiential formats are assigned to a specific zone. In this way, several event zones arise, that all fall under the key theme and whose contents are arranged and designed accordingly. The trade audience can look forward to first-class talks, deep dive workshops, a podcast studio, a creator zone and much more in the various zones.

On the last day of the show, h+h cologne will become a future platform: On Future Talents Day young talents & start-ups have the opportunity to establish valuable contacts to renowned industry professionals and companies, engage in an exchange and gain exciting insights into diverse fields of profession of the specialised trade.

The aspiring talents enrich the industry with fresh perspectives, ideas and trends that provide creative input. At the same time, the exhibitors and specialised trade have the chance to build relations to promising young employees and discuss future-looking solutions for the growth of the industry together.