True to the motto “You only get SCHMETZ on the inside if you see SCHMETZ on the outside”, the aim is to make it easier for customers to make the right choice from the wide range of sewing machine needles available. SCHMETZ is fundamentally revising the presentation of its product packaging in the domestic segment in order to best meet the individual needs and varied requirements of its customers.
In the future, SCHMETZ sales packaging will come in a modernized design. In future, each needle will have an image typical of the application, the color marking for the needle type and a QR code on the packaging for additional information on the needle system. Another new feature is that the SCHMETZ seal is on the needle box. Because only when the name SCHMETZ is on the packaging can the customer be sure that they are really buying a SCHMETZ needle.
To the press compartment of Ferd. Schmetz GmbH
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