In which direction are colors developing? Which materials and looks are popular? And which handicraft techniques remain important and are on the rise? You can see the latest images from international fashion shows, inspiration from social media and information from the trade fair exhibitors.
Gabriela Kaiser has been successfully running a TREND agency for over 20 years. She visits trade fairs and stores all over Europe and advises her customers on colors, product presentation and more. She is also of the opinion that companies need a corporate identity, but also sees the need to make your business appear interesting again and again with goods that you don't actually need and in a market of abundance. The needs of the end customer must be aroused and the appearance of the store should not always look the same.