Regional einkaufen! Was lokale Stoffläden einzigartig macht!

For customers, they are the perfect places of longing; for the owners, they are often a dream come true.

Fabric stores have long offered more than just merchandise for textile yard goods and accessories; they are a place for a creative lifestyle.

In the talk, Johannes Albert, designer, brand expert and specialist for communication and design in retail, reveals how fabric stores can position themselves more clearly and grow beyond their own range.

In the talk, they also talk about what makes fabric stores special and how store owners manage to make their stores remembered by customers in the long term.