Impulse lecture: Creative Minds, Fair Deals: Successful Collaborations in the Knitting and Crocheting Industry

In the world of knitting and crocheting, it is essential to be not only creative but also cooperative. This applies to content creators and influencers, as well as to marketing decision-makers and retailers. A fair collaboration among all these players is important and, in an increasingly digitalized consumer landscape, essential for the future success of the industry. Ideas on how all sides can create a collaboration with win-win potential are shared by the content creator and marketing employee of Gustav Selter GmbH in this keynote speech. As an experienced influencer and expert in content creation in the field of knitting and crocheting, with an active presence on YouTube, various social media channels, and her website carosfummeley.de, Caroline Prange shares her extensive experiences and knowledge.