No future without community - how retail really works today

The 30-minute talk is deliberately structured as a conversation and tells the story of Eine Tüte Buntes beyond classic retail logic. Bea and Julia report on how a gut feeling turned into a clear stance: without genuine closeness, there is no future. From their beginnings on Facebook to the conscious development of an engaged community to micro-influencing with impact rather than mass appeal, they show why authenticity is more important than reach.

They provide insights behind the scenes, talk openly about challenges, mistakes, and lessons learned—in the podcast as well as in everyday life. Concrete examples illustrate how community can become the cornerstone of a brick-and-mortar business.

• Customer loyalty is built through relationships, attitude, and reliability.
• We see our customers, take them seriously, and build loyalty.
• Personal communication -> appreciation
• Formats such as workshops, events, podcasts, WhatsApp, and social media offer proximity.
• Be authentic! Real relationships!

Conclusion: Community is not a marketing trend, but an honest, long-term survival strategy for retail.