Collaboration Between Retailers as a Key Success Factor

A topic that is often underestimated—yet has the potential to create tremendous impact. How can local retailers stop seeing each other as competitors and instead become part of a larger network that collectively generates greater visibility, stronger customer loyalty, and increased revenue?

Here too, one thing is clear: brick-and-mortar retail is changing. The future belongs to shops that choose collaboration over going it alone—businesses that support one another and leverage shared strengths and synergies.

In this talk, I share insights from the Entfalte Deinen Laden Club, where I have been working closely with more than 100 shops over several years. Particularly in sectors such as textiles and the creative industries, targeted collaborations have led to remarkable increases in revenue, proving that community creates connection and delivers real impact.

We will take a practical look at key questions: How can individual shops make use of this dynamic for themselves? What does it take to build successful, sustainable collaborations?