21.03.2026 | 12:00 p.m. - 1:30 p.m.
german
Community, Commerce & Customer Experience
hhc Event
Messeplatz 1
50679 Köln
Germany
50679 Köln
Germany
Academy Zone, Hall 11.2, Booth O51
The event
This masterclass is a hands-on, practical format. We guide participants step by step on how local shop owners can build a loyal community – not just with nice ideas, but with a structured system, the right tools, and concrete monetisation strategies. After all, local retail has never been more about relationships. Shops that succeed in engaging people, building trust, and consistently providing fresh experiences are the ones that grow steadily, even in challenging times.
Masterclass content includes:
- Step-by-step community building
- Tools and platforms that support engagement
- Ideas for monetisation and long-term loyalty
- Case studies showing how a community can directly drive sales