How handicrafts create communities

What happens when creativity meets community? In her inspiring keynote speech, Louise Lemke—known as Lieselou—shows how real communities develop around creative projects and why they are becoming increasingly important for brands, designers, and retailers.

Drawing on her own experience as a DIY content creator, author, and founder of Stil und Stich, she explains how an idea can become a vibrant community that supports brands in the long term:

How is trust built? What content creates closeness? And how can social media be used effectively without losing authenticity?

The lecture provides practical insights into building and maintaining an active community—from first followers to loyal customers. Louise also shows how sustainability and personal style form the foundation of a modern DIY brand as connecting values.