From Shop to Community Hub

How can you build a loyal community around your business—one that doesn’t just consume, but truly supports you, makes regular purchases, recommends you to others, and actively engages with your brand?

Today more than ever, local retail is no longer just a physical warehouse for products. Customers are looking for experiences, connection, and a sense of belonging. Successful shops are therefore not merely places of sale, but evolve into social hubs and genuine community spaces.

In this talk, I share best-practice examples, strategies, and ideas that show how this transformation can succeed—and how retailers can build and activate their own communities.