Connect, Create, Grow: The power of community as the foundation for business

The interview examines community building from two perspectives: from the point of view of influencers and from the point of view of management. The focus is on the question of why communities are so strategically important for brands and companies today. Practical examples are used to show how trust, interaction, and added value can lead to genuine willingness to buy. The presentation also looks at specific business models behind communities: How can communities be monetized in a meaningful way without losing their authenticity as individuals? The presentation provides clear ideas on how communities can be built sustainably and used successfully for economic gain.