h+h cologne: 18.–20.03.2022 #hhcologne

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Go Business - Creative input for your business

h+h cologne go business

Workshops, lectures, networking: we invite you to use the bundled know-how of the handicrafts industry for yourself and to take your business to the next level. At the h+h cologne, exhibitors present their products in a wide-ranging way and give retailers the perfect opportunity to gather ideas, suggestions and impulses about handicraft goods that are in demand and new handicraft techniques. You can pass on the new knowledge directly to your customers and thus strengthen customer loyalty.

Benefits of the h+h cologne "Go Business"

  • Discover new trends around products and techniques
  • Expand knowledge about materials, quality and brands
  • Get input from experts for your own business
  • Networking with influencers from the scene

Creative business input: get to know handicraft goods and techniques in workshops

h+h cologne go business 2

True to the motto "Rock your success!", we want to offer you more than others as the leading international trade fair for the creative world: Our diverse range of programmes with lectures by industry and business professionals, our workshop programme and many other opportunities for further training also make our trade fair so valuable for you in the digital edition. So at h+h cologne you will not only find wool, yarns and other handicraft materials for your assortment, but also take away numerous DIY ideas that will inspire customers. In our training sessions on wide-ranging topics, such as social media marketing or trendy needlework techniques, you will get fresh input for your sales on the sales floor on site or in the online shop.

Show your business at its best

DIY ideas and handicraft goods are in demand like never before, as customers always want to try out new techniques and are inspired by influencers, blogs and tutorials. Especially now that leisure time is taking place at home, handicrafts are gaining new momentum. For you as a retailer, it is therefore important to position yourself as a contact point for instructions and the purchase of materials and accessories.

Do you want to strike the tone of the community in your communication? Do you want to offer customers added value through workshops or your own tutorials? At the h+h cologne you have the opportunity to acquire the necessary know-how for this. Manufacturers and suppliers as well as bloggers from the creative world will share their expertise and provide the upcoming trends from the fields of knitting, crochet, quilting, embroidery and co. with which you can advance your business.

Understanding handicraft goods - and marketing them better

Those who know the handicraft material from their (digital) shelves can also market it better. This is exactly what the h+h cologne promotes by networking manufacturers and retailers at various events. From sock wool, crochet yarns and knitting needles to haberdashery, zips, scissors and large and small handicraft accessories. In workshops and through lively networking, trade visitors from the retail sector can familiarise themselves with the new needlework goods and even learn about their use in various needlework techniques. This not only helps in putting together one's own assortment, but also pays off in service, sales and marketing. Because with a high level of product knowledge, you can give your customers the best possible advice, recommend suitable accessories and score points with application aids for implementing the latest DIY ideas.