Exciting entertainment and informative discussions: the Talk Sofa of h+h cologne 2022
On the three days of the h+h cologne 2022, it was time for all trade visitors to take a seat and listen to interesting discussions on the "Talksofa". With a varied programme, the trends in 2022 were once again discussed in detail and debated with competent guests. Authors, designers and experts reported on the latest developments in the business and gave exciting first-hand insights.
About the host
As an experienced TV host, Stefan Pinnow can look back on a varied career and nearly three decades of media experience in both public broadcasting and on private television. On the Talksofa at h+h cologne 2022, he especially got into conversation with the guests and trade visitors and promoted an inspiring and informative exchange.
Highlights of the h+h cologne Talk Sofas 2022
Is this new or can it go?
How to attract more attention from customers again with new ideas in the store window and store.
During this talk, Ms. Wahlshowed why new product images are so important. This has not only to do with the pilot and autopilot in our brain, there are other factors that make customers pay attention again. Dare to do something new in the store window and store, stand out from the rest, offer merchandise images that look new and different. So it was not only the why that was addressed, but also the "how could this be implemented?" with practical examples and ideas.
Karin Wahl (Expert for goods presentation)
Karin Wahl is a professional designer and trainer for merchandise presentation. She has many years of experience in this field. She advises companies on their visual appearance but also owners of individual stores, either on site or via video. She is an examiner at the IHK and a board member of the VMM association. Her three books "Gebrauchsanweisung Visual Merchandising" have become a "must-have" for all those involved in merchandise presentation.
8 tips for revenue-boosting ads on Google
In his talk, Sven Deutschländer gave tips and tricks for the clever use of Google Ads advertising for your company. Which campaign types are useful, how do you choose keywords and target groups? It showed how to create high-click ads and how to get a lot of additional information in the ads - from the telephone number to the address of your company. He was happy to answer questions about Google Shopping or banner advertising with the Google Display Network. He also chated from his own personal optimization sewing box.
Sven Deutschländer (Managing Director dskom GmbH)
Sven Deutschländer is managing director of the Berlin agency dskom. Since 2002, he has supported companies in building and expanding their online visibility. As SEO professional Berlin it places consultation and seminars to the most important on-line marketing topics into the focus. Beside its SEO professional academy its five stars on-line marketing - Events are to it very because of the heart.
Talk: Digital, hybrid, live - how to reach my customers
Three topics - three experts: In this talk, our experts Tobias Milse, Inga Borges and Markus Hurley discussed the most effective and best ways to reach customers. The fact that there are numerous ways and means to do this and that the digital part now accounts for a large part was illuminated by our three experts and told from their three perspectives: Designer, Blogger & Retailer.
Tobias Milse is an accessory designer and the first winner of "Skilfully Threaded - Who sews the best?" For over 6 years, TOBIAS MILSE's German-French world has been all about fashion, DIY, sewing and creativity!
Inga Borges is a freelance designer and author. Since 2016 she has been blogging about crochet, DIY and sustainable handicrafts under the label "Frau Line". She develops instructions and tutorials for her own online store and on behalf of companies, magazines and publishers. Her focus is on doll and amigurumi crochet.
Markus Hurley, „Herr von Strick“
Markus Hurley worked as a psychologist until 2017, with the clear goal of opening a wool shop on his 50th birthday. He attended a business start-up seminar and started building up the business "Mr. von Strick- Wolle für beautiful one-offs" (opening May 2018)
He visited his first H&H trade fair in March 2018 to buy goods and establish contacts with manufacturers.
Attentive dressing - Old clothing treasures in new splendor 1 piece - 1000 possibilities!
For fashionable creative projects, a change of perspective on worn-out or unused garments or textile remnants is often enough. Unleash your creative energies and surprise yourself - by re-styling, upcycling, creatively repairing, redesigning or completely redesigning garments or textile accessories. Be amazed at the fashionable facets that can lie dormant in old, boring garments and get the best old clothes hacks to make full use of your existing clothing resources.
Dominique Ellen van de Pol
Dominique Ellen van de Pol
Dominique Ellen van de Pol, born 1982, is a freelance author, trade journalist and communications consultant for sustainable fashion and conscious fashion consumption. After studying fashion and textile design in Reutlingen,
Antwerp and Indonesia, she completed an international master's degree in brand communication, trend research and fashion theory at the Arnhem University of the Arts. Over the past ten years, she has worked with a wide variety of companies, institutions and industry leaders in Europe. As a green fashion expert, she is a regular guest in various media (WDR, Nido, GREENLifestyle, Brigitte, Spiegel, Welt am Sonntag, FAZ, Spiegel, etc.) and a speaker and panelist throughout Germany. In 2020, she published her slow fashion guidebook "Achtsam Anziehen - Nachhaltigkeit im Kleiderschrank." with Christian Verlag. Her book leads step-by-step to more sustainability in the closet with maximum fashion fun and combines the trends: mindfulness, body positivity and sustainability.
Production of GOTS certified organic fabrics in Germany
Sustainability is not a fad at ALBSTOFFE and stands above all for regional production of knitted fabrics on the Swabian Alb. All production steps, from fabric patronage, knitting, finishing, packaging and shipping of the fabrics, take place in-house or at long-standing partners in the textile industry directly in and around Albstadt.
The majority of the Albstoffe collections are certified according to GOTS (Global Organic Textile Standard). Organic cotton from controlled organic cultivation and Ökotex100 are standard.
Short distances, domestic production and GOTS certified organic fabrics set Albstoffe apart from cheap imports. These are important arguments for an ever-growing proportion of hobby sewers.
Fritz Renz is a textile engineer (FH) and founder and managing director of Maute + Renz Textil GmbH.
The label "Albstoffe" is the programme. Every piece in the collections is 100% a regional product from the Swabian Alb. More sustainability is not possible.