Versatilely creative, creatively successful – with the workshops of h+h cologne @home
Practice-related professional knowledge for your handmade business!
At the h+h cologne @home digital round tables, you became part of a workshop in a closed virtual room. The creative courses at h+h cologne 2021 took place in two workshop rooms and offered a detailed insight into a specific topic of the handicrafts industry.
The h+h cologne workshops have something for everyone: these were the highlights
TOPP and myboshi present macramé – the hitching classic in a new look
It's the revival of a classic: macramé is all the rage again! Together with DIY blogger and TOPP author Josephine Kirsch, you dived into the world of artful knotting in this workshop. Whether impressive wall hangings and dream catchers in the boho look or small accessories and jewellery - here you could be inspired by countless implementation possibilities and lend a hand yourself with the self-confessed macramé expert Josephine. In this workshop, she not only showed you the 1x1 of basic knots and techniques, but also directly supported you in tying your own, very personal macramé garland.
About Josephine Kirsch (frechverlag)
Josephine Kirsch is a a DIY blogger on Yeah Handmade and shares her creative ideas on the themes of decoration, gifts, macramé & co. at her Instagram account @yeah_handmade and allows her readers to participate in her creative chaos. She already knotted armbands in her childhood, but she has completely fallen for the technique in keeping with the recurring macramé trend of recent years. She likes to try out new patterns and forms. Macramé is the perfect way for her to slow down.
My 5-point plan for a beautiful shop!
The way to a man's heart is through his stomach. And shopping? Through the shop window! But how do you make your shop even more attractive for customers? In this interactive workshop, design expert Karin Wahl showed you what really matters when it comes to shop windows and shop appearance. Here you received numerous tips on the equipment you need as well as valuable ideas with which you can develop an extraordinary design concept for your shop window - even with simple means! Would you like to share your own experiences, show beautiful design examples or simply ask something? Then this interactive workshop was the right place to do it! Here you could look forward to new impulses for your shop!
About Karin Wahl
She has perfected the visual presence! As a professional designer and trainer for the presentation of goods, Karin Wahl, with her many years of experience, is among the leading experts in this field. She advises the proprietors of individual stores, as well as large companies with regard to the perfect visual presence – both on site and digital - and contributes her expertise as an auditor of the Chamber of Industry and Commerce and as the Chairwoman in the European Visual Marketing Merchandising Association (VMM). As if that wasn't enough, the expert is also a successful author: her three books entitled "Gebrauchsanweisung Visual Merchandising" (Instructions for visual merchandising) are a must for everyone involved with the presentation of goods.
Digital in retail: Instagram Shopping and WhatsApp Business
Picture perfect - also in retail! While Instagram was once purely an app for beautiful photos in a private context, it has now become a relevant sales platform for businesses and retailers. And WhatsApp Business is also rising in favour with shoppers and retailers thanks to direct communication options. You wanted to learn how you can use these channels profitably for your business? Social media expert Mikaela Ioannou provided answers in this workshop and explained how to retain and win new customers with Instagram and WhatsApp Business.
About Mikaela Ioannou
Mikaela Ioannou lives social media: the trained media scholar and Germanist has been working with and for the social networks since 2007. Specialising in Facebook and Instagram, she advises various companies, retailers and online shops. Her goal: to help companies achieve greater exposure and success with the help of the appropriate target groups and strategies – and thus increase their sales. As a Facebook ambassador and member of the Facebook small and medium-sited advisory council since 2016, she knows how good content can have a positive effect on the buying behaviour of customers.
Happy fabric customers! Sewing pattern/size choice
Are your customers passionate sewers and you a fabric seller by conviction? Then lengthy orgies of fitting and frustration because the sewing project looks different than desired are to be avoided at all costs. It's better to get competent advice on size selection and pattern control when buying fabric! In this workshop, pattern expert Meike Rensch-Bergner showed you how to increase the probability of success of your customers' sewing projects and simply make them happier - of course including a quick pattern check according to the expert's famous Crafteln method.
About Meike Rensch-Bergner
Meike Rensch-Bergner is an expert for sewing pattern adjustment and works as a coach, author and sewing pattern publisher in Hamburg. At the latest since her books "Passt perfekt" and "Nählust statt Shoppingfrust", as well as her appearance in the TV sewing show with Guido Maria Kretschmer, "Mrs Crafteln" has become familiar to a broad public. Meike Rensch-Bergner has worked for more than a decade now in textile sales and has been blogging just as long at crafteln.de about making and wearing handmade clothing. She publishes her sewing patterns under the slogan "designer.pattern for EVERY.BODY".