Exciting entertainment and informative discussions: the Talk Sofa of h+h cologne 2021
At the h+h cologne @home 2021, it was time for all trade visitors to take a seat and listen to interesting discussions on the "Talksofa" on the three days of the fair. With a varied programme, trends in 2021 were once again discussed in detail and debated with competent guests. Authors, designers and experts reported on the latest developments in the business and gave exciting first-hand insights.
About the host
As an experienced TV presenter, Stefan Pinnow can look back on a varied career and almost three decades of media experience in public broadcasting as well as in private television. On the Talksofa at h+h cologne 2021, he especially got into conversation with the guests and trade visitors and promoted an inspiring and informative exchange.
Highlights of the h+h cologne @home Talk Sofas 2021
Rock your Instagram Stories - short tips, interview and question session
Current trends and helpful practical tips from Susi Strickliesel. Her Instagram Stories are watched by thousands of followers every day. In conversation, she revealed how she skilfully uses the medium to disseminate her work and gave insights into her craft.
Susanne Ortner alias Susi Strickliesel
Susi Strickliesel / Susanne Ortner is “Germany's coolest knitter” according to a major women's magazine. She has been running her own knitwear label since 2012 and not only makes celebrities happy with her creations. Susi loves social media (@susistrickliesel) and, as an influencer, fills her popular profiles every day with knitting / DIY, musicals / live entertainment, lifestyle and takes her followers with her into her life as a musical caster. In the area of knitting, she cooperates with high-quality partners such as Vogue Knitting. Through various portraits and interviews both in the print media (including picture of the woman) and on TV (including WDR), she is also known to the general public outside the DIY niche. Her book "Knit happens" has been available in bookshops since 2019, with lots of tips, including for social media.
Passionate & successful: the well-known TV hostess Yvonne Willicks on her first knitting book: "Meine Strickliebe".
Knitting is chic – Yvonne Willicks also knows this! The hostess, familiar from TV broadcasts like "WDR Servicezeit", "Der Haushalts-Check", "Achtung Mogelpackung" and "Meisterküche", has in fact been a passionate knitter for many years. She uses every free minute for this passion – whether while travelling, during breaks in shooting or in her free time. Now she has developed sophisticated but uncomplicated models for all seasons for her book together with a knitting designer, about which she tells us on the Talk Sofa. In the process, she shared her thoughts on the most wonderful hobby in the world with interested knitting fans and also had helpful tips at the ready for every model!
Yvonne Willicks is a consumer journalist and TV hostess, but also a passionate knitter. Especially cloths and shawls are her passion. In the process, she is always enthusiastic about processing new yarns into high quality special designs. Sensational and quite accessible – in her current book she presents her entirely personal models. Whether in the web or on TV, her many social media followers, as well as viewers of WDR Servicezeit wait with anticipation for her latest creations.
Men's matters – Thorsten Duit rovided details from the knitting box
Men and knitwear - do they go together? Thorsten Duit leaves no doubt about that. On the Talksofa, he talked in detail about the creation and development of his knitting ideas and reported from the world of needlework men. Duit presented his book "Männermaschen" and talked about knitting in the handicraft scene. And he is also digitally at the start: With his YouTube channel, he proves to have a good hand and gives exclusive insights from "behind the camera".
Thorsten Duit has been knitting since his earliest childhood and can't imagine a life without wool. He already learned knitting from his grandma at the age of six, who herself knitted baby clothes on commission. He is silent about his first own creation, but his passion for yarn and needle grew over the course of his life. Relaxation is his priority. The regular movement of the needles slows things right down. He also finds it utterly satisfying to watch how a wearable item of clothing grows from a string of wool.
We make ourselves beautiful - The facelift of JuLaine! - powered by Initiative Handarbeit
The two experts Bettina Grüninger and Michaela Kranz used the example of a specialist shop to show how visual marketing and storytelling go hand in hand. Juliane Bohrer, owner of JuLaine, shared her experiences.
Michaela Kranz and Bettina Grüninger
Michaela Kranz and Bettina Grüninger are the two creative minds behind Pfeffer & Salz. Their areas of expertise include visual marketing, shop layout, shop design, merchandise layout, merchandise purchasing, product range planning and communication. The two lecturers from the LDT Nagold (Academy for Fashion Management) have already trained more than 300 specialist retailers in the handicrafts sector as part of the seminar series of the Initiative Handarbeit. They have very successfully accompanied a store in Regensburg in its new planning and implementation. This project was crowned with the HDE's "Store of the Year" in 2020.
Together with the Initiative Handarbeit, a new idea was developed and a free facelift for a specialised shop was tendered. The main prize went to Juliane Bohrer, the owner of JuLaine in Bad Bergzabern.