Trade visitors definition
Who visits h+h cologne?
h+h cologne is strictly a trade fair, which means that access is restricted to those carrying trade-visitor identification. The b2b nature of the fair is one of the pillars of the event’s success.
About 38 % of the 16.000 h+h cologne visitors come from outside Germany. h+h cologne is most popular with wholesalers, retailers and online traders, though 10 % of our visitors are producers. 82 % of all trade visitors have a strong influence on buying decisions within their firm or area.
The industry uses h+h cologne to make and strengthen new business contacts, to order new merchandise, gather information on market news and for a general exchange of information.
Buyers from the following sectors have access to the fair:
- Department stores
- Mail-order trade
- Producers of handcraft products
Visitors must be able to provide proof of their trade visitor status when acquiring their entrance tickets.