Versatilely creative, creatively successful – with the workshops of h+h cologne @home - Review
Practice-related professional knowledge for your handmade business!
At the h+h cologne @home digital round tables, you became part of a workshop in a closed virtual room. The creative courses at h+h cologne 2021 took place in two workshop rooms and offered a detailed insight into a specific topic of the handicrafts industry.
TOPP and myboshi present macramé – the hitching classic in a new look
The revival of a classic: macramé is once again a trend! Together with DIY bloggers and TOPP author Josephine Kirsch, in this workshop you submerge into the world of the artful knot. Whether imposing wall hangings and dream-catchers in boho look or small accessories and jewellery - let yourself be inspired by countless possibilities for realisation and get your own hands moving together with the avowed macramé expert Josephine. In this workshop, she shows you not only the 1x1 of basic knots and techniques, but also helps you to knot your own completely personal macramé garland.
About Josephine Kirsch (frechverlag)
Josephine Kirsch is a a DIY blogger on Yeah Handmade and shares her creative ideas on the themes of decoration, gifts, macramé & co. at her Instagram account @yeah_handmade and allows her readers to participate in her creative chaos. She already knotted armbands in her childhood, but she has completely fallen for the technique in keeping with the recurring macramé trend of recent years. She likes to try out new patterns and forms. Macramé is the perfect way for her to slow down.
My 5-point plan for a beautiful shop!
The way to the heart is through the stomach. And shopping? Through the display window! But how can you make your shop even more attractive for customers? In this interactive workshop, design expert Karin Wahl points out what is really decisive for display windows and shop visuals. Receive many tips revolving around the required equipment and valuable ideas with which you can develop an extraordinary design concept for your display windows – also with simple means! You would like to share your own experiences, present beautiful design examples or simply ask a question? Then this interactive workshop is the right place for you! Have your pencil crayons, paper and different coloured balls of wool at the ready and look forward to new impulses for your shop! Simply book a workshop ticket, submit pictures of your business by 21 March 2021 and consult with the expert.
About Karin Wahl
She has perfected the visual presence! As a professional designer and trainer for the presentation of goods, Karin Wahl, with her many years of experience, is among the leading experts in this field. She advises the proprietors of individual stores, as well as large companies with regard to the perfect visual presence – both on site and digital - and contributes her expertise as an auditor of the Chamber of Industry and Commerce and as the Chairwoman in the European Visual Marketing Merchandising Association (VMM). As if that wasn't enough, the expert is also a successful author: her three books entitled "Gebrauchsanweisung Visual Merchandising" (Instructions for visual merchandising) are a must for everyone involved with the presentation of goods.
Digital in retail: Instagram Shopping and WhatsApp Business
Picture perfect – also in the retail trade! While Instagram was once purely an app for sharing pretty photos in the private context, it is in the meantime a relevant sales platform for companies and retailers. And WhatsApp Business is also becoming more popular with purchasers and traders thanks to possibilities for direct communication. Would you like to find out how you can profitably use these channels for your business? Social media expert Mikaela Ioannou provides answers in this workshop and explains how one binds existing customers and acquires new ones with Instagram and WhatsApp Business.
About Mikaela Ioannou
Mikaela Ioannou lives social media: the trained media scholar and Germanist has been working with and for the social networks since 2007. Specialising in Facebook and Instagram, she advises various companies, retailers and online shops. Her goal: to help companies achieve greater exposure and success with the help of the appropriate target groups and strategies – and thus increase their sales. As a Facebook ambassador and member of the Facebook small and medium-sited advisory council since 2016, she knows how good content can have a positive effect on the buying behaviour of customers.
Happy fabric customers! Sewing pattern/size choice
Her customers are passionate seamstresses, and she a fabric saleswoman from conviction? This is because time-consuming adaptations and frustration because the sewing project looks different than hoped should be avoided at all costs. Better is to already provide competent advice regarding the selection of size and check the cutting pattern right away when purchasing the fabric! In this workshop, the sewing pattern expert Meike Rensch-Bergner shows you how to increase the probability of success of your customers' sewing projects and simply make them happier – of course incl. a sewing pattern quick check following the famous Crafteln method of the expert.
About Meike Rensch-Bergner
Meike Rensch-Bergner is an expert for sewing pattern adjustment and works as a coach, author and sewing pattern publisher in Hamburg. At the latest since her books "Passt perfekt" and "Nählust statt Shoppingfrust", as well as her appearance in the TV sewing show with Guido Maria Kretschmer, "Mrs Crafteln" has become familiar to a broad public. Meike Rensch-Bergner has worked for more than a decade now in textile sales and has been blogging just as long at crafteln.de about making and wearing handmade clothing. She publishes her sewing patterns under the slogan "designer.pattern for EVERY.BODY".
Moodboard: Visualize your ideas!
Moodboarding is a very simple, effective and aesthetic tool that shop owners can use to create a concept for shopping new products, show their customers new merchandise in a clearly structured way and create a great decoration. It can also be used to decorate a shop window or shop - and the best part is that it's also a lot of fun!
Professionals from many different disciplines have been using mood boards for many years to record their ideas, create a concept and then present it at the end. In the workshop you will work with different materials, such as fabric samples or knitting yarn balls. Get to know many different backgrounds on which to create mood boards.
About Gabriela Kaiser
Gabriela Kaiser is a trend scout and creative expert from TRENDagentur. She started creating mood boards as a knitwear designer about 25 years ago and has been using this technique for various projects ever since. Experience Gabriela Kaiser also in her lectures "Store concept and decoration - ideas for a creative, modern implementation" and "How do the mega trends and counter trends influence the retail/creative sector?" on Friday on the Talksofa.