Creating Trust and Connection Through Product Photography: How to Build a Strong, Recognisable Brand Identity

In this keynote talk, Tanja Kosub, an expert in visual marketing, branding, and product photography, explains why a well-considered visual language is essential and how it can be used strategically to build brand strength, recognition, and a consistent visual identity across all digital touchpoints.

The talk demonstrates how colours, materials, and moods not only support recognition but also deliberately evoke emotions and trust within the target audience, helping to build a strong and lasting relationship between brand and customer.

Participants will gain practical insights into how to make their brand visible and sustainably positioned through authentic product photography and video. Concrete approaches are presented for developing a clear visual identity with minimal effort—one that communicates a strong and coherent brand message.

By the end of the talk, attendees will understand how to design their visual language in a way that remains memorable over time and effectively resonates with and engages their ideal customers.