Visual identity - memorable brands: The route to unmistakable visual vocabulary

Tanja Kosub, expert for visual marketing & product photography, demonstrates in this impulse lecture why a well-thought out visual vocabulary is indispensable and how it strengthens the brand. The lecture conveys how colours, materials and moods not only contribute towards brand recognition, but also selectively arouse emotions and trust in the target group.

The participants will gain practical insights into how they can make their brand visible and position it sustainably using authentic product photos and videos. Concrete approaches of how to develop a visual identity with little effort, present products optimally and convey a clear brand message will be presented. At the end of the lecture, the listeners will know how they can design their visual imagery so that it is memorable long-term and how to set their brand apart from the competition.