The relevance of aesthetics in current DIY trends (using Pinterest trends as an example)

Handcraft is currently experiencing a strong comeback — especially among a younger generation that is rethinking DIY and presenting it in a highly aesthetic way.

In this talk, Anna Neumann (Pinterest) explores the role of visual aesthetics in the creation and spread of modern DIY and handcraft trends. Using concrete examples from Pinterest, she illustrates how inspiration, visual language, and visual trends influence creative behavior — and why platforms like Pinterest have become key trend barometers for the handcraft industry.

The talk highlights how younger audiences are discovering handcraft, which themes and styles are currently most relevant, and how brands, retailers, and creatives can leverage these developments without losing their own identity.

An inspiring impulse for anyone who wants to understand why aesthetics today are more than decoration — and have become a central driver of the DIY boom.