Dates and info
09.03.2025 | 2:00 p.m. - 3:30 p.m.
german
Academy Zone, Marketing & Technology
Koelnmesse Events
Academy Zone, Hall 11.3, Booth D039/E044
The event
Good stories sell. Storytelling is one of the most effective methods of communicating your product range, shop and expertise effectively. Good stories help to deepen the relationship with customers, to be perceived as the first point of contact and to increase sales.
Let Johannes Albert take you into the world of storytelling and discover how you can inspire your customers with gripping stories and increase sales.
In this interactive live workshop with retail and communications expert Johannes Albert, you will receive practical tips, strategies and examples that you can implement immediately.
What you can expect in the workshop:
- Best practice examples: Be inspired by the success stories of world-famous companies.
- Practical methods for retailers: Learn simple formulas that work especially for owner-managed shops.
- Storytelling in everyday sales & social media: Practical applications that will improve your communication in the long term.
-Sales techniques that reach your customers emotionally and motivate them to buy.
- Tools for developing gripping stories - even without creative talent.