Sharing Secrets: How you can not only bind customers with behind-the-scene stories, but actually captivate them.

We love to take a look behind the scenes, to see how something is made or where it comes from. Behind-the-scenes is one of the most successful formats, especially in social media marketing. This curiosity offers retailers, designers and manufacturers numerous opportunities to attract and retain customers through storytelling and social media.

In this workshop, story expert Stefan Keller will show you how to make the most of these opportunities.