Suchmaschinenoptimierung mit und ohne KI: Chancen und Risiken für Marketer mit Schwerpunkt E-Mail-Marketing | Event on the h+h cologne 2025

Search engine optimisation with and without AI: Opportunities and risks for marketers

Name: Search engine optimisation with and without AI: Opportunities and risks for marketers
Start: 2025-03-07T12:00:00+01:00
End: 2025-03-07T13:30:00+01:00
Location: Koelnmesse GmbH

from Koelnmesse Events

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Dates and info

07.03.2025 | 12:00 p.m. - 1:30 p.m.

german

Academy Zone, Marketing & Technology

Koelnmesse Events

c.gunkel@koelnmesse.de

www.hh-cologne.de/events/events-vor-ort/

Academy Zone, Hall 11.3, Booth D039/E044

The event

This workshop provides you with a comprehensive overview of the essential aspects of a professional search engine optimisation (SEO). You will discover both the potential and the challenges that the implementation of artificial intelligence (AI) brings with it for SEO. Profit from practical tips and strategies on how to optimise your website and increase your online visibility long-term!

• SEO basics for the "non-technicians"

• Important ranking factors for Google and co.

• Keyword research with and without AI

• AI-supported content creation and optimisation

• Practical tools for SEO work

• Open questions and feedback round

Speaker(s)

Mr. Markus Bockhorni

COO

eMBIS Academy for Online Marketing

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