22.03.2026 | 12:20 p.m. - 12:40 p.m.
German with english subtitles
Community, Commerce & Customer Experience
hhc Event
Messeplatz 1
50679 Köln
Germany
50679 Köln
Germany
Talk Zone, Hall 11.2, Booth O50
The event
The interview examines traditional gender roles and questions their influence in the field of handicrafts. Drawing on personal experience, it takes a critical look at the advantages men have in this field, which is still dominated by women. We also talk about participating in SewingStar—a sewing and design competition organized by Burda Style and Hemmers Itex. What was the experience like with the community, and how did it serve as a kick-starter for a business?