Make Your Shop AI-Ready – Optimise Your Content for the New Search

AI systems evaluate shop content differently than traditional search engines. They analyze texts, structures, and contexts and decide which content can be used as a reliable source. This practical deep-dive workshop focuses on tailoring your online shop to these requirements.

The focus is on the following content:

• how AI systems read, evaluate, and use shop content as a source,
•  what requirements texts and page structures must meet in order to be considered in AI searches,
• how to specifically adapt category, product, and supplementary pages,
• which SEO basics are still relevant and where the focus is shifting.

In addition to theoretical input, there will be exercises, examples, discussions, and a handout to take home. The workshop is aimed at online shop operators, handmade labels, providers from the DIY and creative industries, and content managers who want to structure their content in a way that is sustainable for the future.

Book a Deep Dive Workshop now & secure your place!