Interview with thisiskachi

In this interview, author and content creator Katrin Possberg talks about how traditional offline companies, such as fabric stores, can develop their online marketing strategies to both increase their sales and expand their community. She emphasizes that even smaller companies can operate successfully online without investing heavily in external agencies. Her book “Einfach Wow Nähen” will be published on March 18, 2025 and offers 13 unique patterns that seamlessly combine femininity and DIY: 

“No matter how good you are at sewing, there's something for everyone,” says the author.