The event
The retail trade is changing rapidly, people's buying behavour too. What still worked well a few years ago, is reaching its limits today. New concepts and technologies are elbowing their way onto the market and aim to fundamentally revolutionise the industry. But how can local, owner-run shops successfully adapt to these changes? What is needed to also be competitive and attractive tomorrow?
In his inspiring lecture, the retail trade expert, Johannes Albert, shows how creative approaches are revolutionising the trade and how small stores can adapt successfully and set themselves apart.
Let yourself be impressed by practical examples and learn how you can use these trends for your business in a targeted manner - whether in the form of innovative shop design, exceptional customer experiences or the clever integration of new technologies.
This awaits you:
✅ A look ahead to the future: Which trends will shape the creative retail trade of tomorrow?
✅ Practical inspiration: Examples of success that prove how creative approaches increase the turnover and customer loyalty.
✅ Practical tips: How you can put the trends into concrete practice in your store.