From the Spinning Room to the Knitting Community Hub: Generations, Business Models & the Value of Genuine Connection

In brick-and-mortar retail, loyal customers and resilient communities are no longer nice-to-haves — they are essential for survival. In this interview, two entrepreneurs from the world of yarn and fiber crafts come together, bridging different eras, challenges, and strategies.

Gaby Funke, who spent over 20 years building the Kerpener Spinnstube into a vibrant gathering place for fiber enthusiasts before retiring well deservedly in 2025, meets Lisa Kantus, who since 2024 has been running Lianne Wool & Knit Design — a modern yarn store with an accompanying online shop and community events in the historic old town of Stolberg.

Together, they discuss how running a brick-and-mortar business has evolved over the years, the role of personal connection and genuine closeness, and how both — at very different stages of their journeys — have understood and lived community as the very heart of their businesses.

• What challenges existed back then, and which ones define today?
• How important are workshops, meetups, or digital channels when it comes to building lasting relationships with customers?
• And what can stationary retailers learn from these experiences?

This inspiring conversation offers valuable insights for anyone who runs a shop — or dreams of building a creative community around their brand.