From product to successful marketing - why branding is important

A brand is more than just a logo. But how can you create your own brand identity and world to set yourself apart from the competition?

What is the difference between a personal brand and a product brand? What does it take to be perceived as a strong brand? And which channels should be used and how? Our workshop is all about how to take your product from the idea to target group analysis, individual branding and effective marketing - with the right tools, clear positioning and creative approaches.