Dates and info
08.03.2025 | 2:00 p.m. - 3:30 p.m.
german
Academy Zone, Marketing & Technology
Koelnmesse Events
Academy Zone, Hall 11.3, Booth D039/E044
The event
In this deep dive workshop everything revolves around the art of creating more and higher-quality content in less time. The workshop shows how attractive product photos and videos can be created while having fun and bringing joy.
With a simple setting and the smartphone, Tanja Kosub, expert for visual marketing & product photography, conveys practical strategies for high-quality content.
The focus lies on uniting awareness content and product offer content: Awareness content attracts attention and interest by presenting the brand emotionally and creatively, whilst product offer content presents products selectively and acts as a buying incentive. Implemented jointly, both types of content increase the recognition level and visibility of the brand.
Clear, step-by-step instructions make the implementation simple and practical. Ideal for all those, who want to make their content production more efficient and more effective and at the same time position their brand sustainably.