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Corona Pandemie: Veränderungen und Chancen für die Branche | Event on the h+h cologne @home
Koelnmesse GmbH

Corona Pandemic: Changes and Opportunities for the Industry

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27.03.2021 | 4:15 p.m. - 4:45 p.m.
Miscellaneous
Talksofa

german
Koelnmesse GmbH
Messeplatz 1
Köln

The event

The handicraft industry is one of the industries that experienced an upturn in 2020.

The lockdown that was enforced throughout Germany led to great interest in creative DIY hobbies and the result was huge growth. 

 

At the same time, the online business is booming and is forcing the retailers to come up with new ideas.

 

The retailers didn't just develop hygiene concepts and digital workshops. Numerous online shops with click and collect offers arose which enhanced the offer.

 

The manufacturers used this development as an opportunity to support the retail trade, which is currently suffering greatly from the second lockdown, with ideas and concepts. For example, there are great approaches that allow retailers to operate successfully in digital space, for instance by selling items via social media channels with a manageable amount of effort.

 

In this Talk Round, we will show you the opportunities this pandemic offers our industry. We provide dealers with concepts and ideas on how they can align their business more professionally in future and also how they can address a young target group.