From 23 to 25 March 2018, 433 companies from 45 will be exhibiting a comprehensive range of innovations on sewing, crocheting, embroidery and crafting to the trade visitors during h+h cologne, the International Trade Fair for Creative Handicraft and Hobby Supplies As such h+h cologne is continuing on its success course of the past years and is confirming its position as the world largest ordering platform of this kind. This year 115 German companies and 308 firms from abroad will present their current products and services to the trade audience. The strongest country participations after German are Italy and Great Britain with 29 exhibiting companies apiece, followed by Turkey with 28 and the USA with 26 exhibitors. The share of foreign exhibitors thus lies at a very good 73 percent again.
The overall market remains at a high level
The overall market for handicraft supplies in Germany for 2017 is estimated to be Euro 1.22 billion, measured in end consumer prices. The market volume thus remains at a high level even if the results are slightly down compared to last year (2016: Euro 1.25 billion). The largest individual segment is sewing: A turnover of Euro 450 million was made on fabrics alone (2016: Euro 465 million), as was reported at the most important international trade fair. The turnover figures for sewing machines is a further indication that the sewing boom of the past years is still ongoing: They rose from Euro 170 million in 2016 up to Euro 175 million in 2017.
Handicraft survey: Sewing, knitting and co. are still popular hobbies
Handicrafts are still one of the popular leisure time activities: Almost two thirds of the women in Germany engage in handicrafts at least now and again, according to the representative study carried out by GfK Nuremberg on the handicraft usage behaviour in Germany. According to GFK, the most frequently practised hobby is sewing at 40 percent, followed by knitting at 28 percent according to the results of the survey carried out on behalf of the Initiative Handarbeit e.V. The handicraft scene has changed significantly over the past years: It has become younger, more fashionable and more diversified. On the one side there are the DIY fans who have extensive knowledge, invest much time and want to achieve the most professional results possible. On the other side there is a large group of people who like experimenting, enjoy trying out something new and like to be able to hold the finished product in their hand fast.
Handicraft markets under inspection: Worldwide inspirations
In addition to the big trend fashion show, the highlights of the event programme of h+h cologne include the "my lovely livingroom" event area. This year the motto is "Around the world in 3 days", which focuses on specific peculiarities and the different trends of the international handicraft markets. The workshop programme that allows classic skills to shine out in a new light, but also brings exotic trends from far-away countries to us and thus presents specialised dealers with business concepts to win over new customers and promote customer loyalty will also take everyone around the globe.
Digital world under focus: Pure expert knowledge
The handicraft scene profits from an active community of bloggers and vibrant communities that celebrate DIY as a joint experience: In this way handicrafting becomes an international theme that unites people. As a result the industry and in particular the specialised trade are faced with the big challenge of optimally serving the consumers across all distribution channels - including the manifold options that the online offers and social media channels provide. And of course h+h cologne addresses this theme. Here plenty of useful knowledge can be gained from the Talk speakers in "my lovely livingroom": Among others Harm-Jörg Heikens Director Sales & Business Development at DaWanda, will talk about "Everything is measurable on the Internet - the optimal online marketing strategy". The media scientist and Facebook ambassador, Mikaela Ioannou, is also going to discuss the topic "Social Media as an opportunity for the retail trade". She knows what effect good content has on the buying behaviour. Furthermore, Professor Dr. Ingo Markgraf is represented with the lecture entitled "Generation Y - what are these digital natives like?"
10,000 "football fans" for a good cause
Last, but not least, inspired by the 2018 World Cup, the crochet heroes want to fill a whole football stadium with 10,000 amigurumis - small figures that are made using the popular Japanese knitting or crocheting skills - and set a world record in the process. At h+h cologne part of the stadium will be on display, the completely filled stadium is to be presented at the World Cup in June 2018. After the World Cup the small figures will provide further joy. They will namely be handed over to children in social establishments.
h+h cologne 2018 is only open to trade visitors.
Note for editorial offices:
h+h cologne photos are available in our image database on the Internet at www.hh-cologne.com in the “Press” section.
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