Less is the new "More"! How can I survive with my shop? Do I want to continue? What do I want - what does my customer want? What do I want to achieve? How do I pick up my customer? What do I want to offer? How creative am I still? Perfectly imperfect - is the new line! What do I really need? Season timing: The right goods at the right time! Theme-controlled and not from the seasons, successfully steers actions and events into the future.